The two day symposia on brand management is just over and what I really carry home is the concept of Single Minded Proposition. A lot of emphasis has been put on it keeping in view how USP (Unique Selling Proposition) of the brand does not remain Unique due to overcrowding of me too brands in the same product category.
Even a lot of repeated emphasis on product's feature - benefit aspect in our communication is not helping the brand to connect to the customer's needs discretely and not creating everlasting impressions on their minds. And hence the need for injecting emotions and hence a strong and single hook to the customer's mindset.
The single product that is the best example of the concept of single minded proposition is the "Postage Stamp" which does only one job - of making the parcel reach its destination. knowingly-unknowingly we would have many examples of our own creations (communications) which would be good examples of SMP. It would be of great help if YOU can SHARE some of these masterpieces on this blog.
1 comment:
I THINK IS IS A GREAT CONCEPT AND i WOULD SHARE SOME OF MY WORK WITH YOU.
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